Content Marketing Strategy

Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Here are some scenarios to demonstrate the mechanics.

While content marketing can be done by anyone, not everyone knows how to do it well. Most content marketing strategies are ineffective because they are haphazardly planned, and companies and individuals ultimately give up on them. The truth is, you need a really good strategy to constantly produce, repurpose, and promote engaging content.

Content Marketing Strategy Include:
  • Your business case for innovating with content marketing
  • Your business plan for content marketing
  • Your audience personas and content maps
  • Your audience personas and content maps
  • Your brand story
  • Your channel plan
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